Media Kit – Hints, Tips and Tricks!

The July Journal Media Kit Thumbnail

I first heard of a media kit when I had my old blog however the term gets thrown around a lot nowadays. I think it is important to have a media kit for you blog even if you hardly receive emails from brands and advertisers because you learn new skills that may be helpful for the future, you save yourself from answering endless amounts of questions and it tells the brand that you take your blog seriously; think of it like a CV for your blog. For those of you who don’t know, a media kit (or media pack) is a document that explains what your blog is about and what you can offer brands and advertisers. It should include all the information they need to know, for example: statistics, content that you post and a disclaimer for your blog.

I created my media kit myself earlier this week and I really enjoyed creating it and learning new skills. I thought I would write this helpful guide for anyone else who is interested in creating their own. I used Becky Bedbug’s How To Create An Effective Media Kit For Your Blog which was extremely useful and I highly giving it a read.

Your Media Kit Should Include: 
  • Information about your blog – where you are based, your age, your blog genre
  • Recent statistics – sessions, unique users, page views
  • Content that you can offer – sponsored posts, social media advertising etc.
  • Your demographics – age, location, gender etc.
  • Disclaimer/Policy
  • Contact Details – blog name, website address, email and social media

Some other information you could include: information about yourself (your likes, perhaps why you started blogging), previous brands that you have worked with, an image of yourself, your most popular posts/videos.

Remember that first impressions are always important! I created mine in Photoshop. Before you start, you want to decide on how many pages you want your information to be display on. I have tried to keep to one page but I know a lot of bloggers decide on two. After Jemma from the lovely blog Dorkface created my header, I wanted to remain consistent and decided to maintain my design and message with the brand of my blog. It could be as simple as keeping to the same colour scheme and using similar fonts as that which you can find on your blog. As Becky states: “try to make it fit with the overall look and feel of your blog“. Once you have created your media kit, it is usually better to save it as a PDF file. It can easily be shared without being edited by other bloggers who may want to copy.

So, How Do I Get My Media Kit Out There?

Honestly? This is something that I am still learning myself. I have started by uploading my PDF file to Google Docs and adding a link to my Contact Page so anyone who visits my blog has access to it. When a brand or advertiser emails me asking about the opportunities that I offer then I will be sending over my media kit. Perhaps when I feel more confident with my blog, I might send it out to some PR agencies and brands that are related to the content and value of my blog.

Finally, keep your media kit current. I am going to update mine every other month to reflect the statistics and the information is still current. If anyone is interested in creating a media kit and are looking for some help, feel free to email me.

Have you got a media kit for your blog? Have you got any tips yourself? I would love to know what you think of mine.

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How To Promote Your Posts

I have watched the blogosphere grow. I’ve read a lot of posts from those who love writing but what interests me is how bloggers decide to share their talent. At the end of the day what’s the point of writing a blog without sharing it to the rest of the world?! Although your blog can just be for you, if that’s what you want. For me, and probably like everyone else reading this, I want as many people to read what I’ve wrote as possible. I want to be able to reach my target audience  in the best way possible and make a good impression. Now I am not saying I am an expert in this field but I know a couple of useful ways to share a post and get feedback from it that works for me.

Hashtags help your posts be seen by others across social media. Every single time I promote my posts I use certain hashtags such as #lbloggers and #cfbloggers. Others to consider could be #bbloggers for beauty bloggers, #fbloggers for fashion bloggers and #ptbloggers for parent bloggers although there are hundreds of other options too! You can use certain hashtags on Instagram too. I know a lot of bloggers add them to a comment underneath the photo caption to make it look neat.

It’s important to use images in your blog promotions to attract people to your posts. Images are attractive! Everyone knows this because that’s what grabs your attention. In comparison to promotional posts without images, those with are more than likely to appear higher within the search across social media channels. A lot of blogger friends that I know don’t even click on a link if it isn’t accompanied by an image.

Commenting on other blogs is an amazing way to start talking to other bloggers and promoting your links too. However don’t forget the main reason you comment is replying to the post they have written but you can include your link underneath the comment next to your name.

The most useful social media I have found is through Twitter. Blogger chats are an amazing way to get your blog out there without pushing it on people. I try and keep my Twitter professional and personal rather than spamming my followers with promotional posts. I usually share my Bloglovin’ link twice and share my post from the day three times. Don’t forget those images either!

Facebook can also be an excellent promotional tool for your blog. I hate using Facebook! However this doesn’t mean I don’t use it. Groups such as the North East Bloggers and Cruelty Free Beauty/Lifestyle/Fashion Bloggers are perfect for sharing my link when I post something new. I rarely share my posts in the groups but when I do, I get a lot of feedback and support from my friends within the groups.

Most importantly, choose the right social media for you! Just because Facebook is a good promotional tool for your favourite bloggers doesn’t mean that it is for you. I get most of my traffic from Twitter and LinkedIn because I have the biggest audience across both of them social media channels.

 

Finally, you’ve managed to get someone to click on your little corner of the Internet! Promoting your blog doesn’t just feature across social media channels, you need to continue your promotion across your blog too. Every blog layout that I have seen has included: a ‘popular posts’ section so the reader can look at previous posts, categories for multiple topic bloggers, recent posts that share your selected number of posts you’ve written recently and a ‘search’ box. Adding these features to your blog makes the reader’s visit worthwhile and may lead to a follow or for them to click on your link in the future. Not only that but it makes your blog user friendly and easier to read and find things. A pet peeve that I have is clicking on someone’s blog and I can’t find certain information that I want.

There you have it! My guide on helping you promote your blog posts. Do you find any of these useful? If you have any other tips don’t be afraid to share them in the comments!

How To Declutter and Cleanse Your Social Media

One of the things that I remember from University, especially when studying Social Media, is that I need to be on every social media possible. Personally I don’t think this is true! What someone gets from one social media could be something different for another. For example, I know a lot of people who could sit on Facebook for hours at a time scrolling down their news feed and essentially spying on their friends while others could prefer Twitter, Instagram or LinkedIn. It’s all down to personal preference. After my return to the internet (I had a break while my laptop was down), I decided to have a cleanse of all my social media channels and it feels so good!

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