Dear Instagram, I have a love-hate relationship with you and believe you and me, I’m not the only one on this level. Why have you made it so hard for our posts to be seen by those who have requested to follow our beautiful and creative accounts? Why are you giving features to certain accounts with high followers to single out others when we are in a world celebrating equality and diversity? I don’t want to see posts from sponsorships every three photos down MY feed. Yours Sincerely, A Hardworking Influencer.
Okay seriously, I reckon those of you reading this will 100% agree with my little note to Instagram. I’ve seen so many bloggers, me included, complain about their engagement, following and how their Instagram game is being affected by this stupid and pathetic algorithm. Let’s put it this way though, it’s not going to be changing anytime soon so I guess we are going to have to live with it. That’s the first thing that you admit before falling in love with Insta all over again. Nowadays I love the app. I use it for catching up with behind the scenes of bloggers lives and for the creativity and inspiration in my life that I am always on the lookout for. I’ve learnt a couple of lessons recently that I wanted to share with you in the hope that it might help…
I started the year off with less than 900 followers, as I am writing this, I’m edging closer to 970. Numbers isn’t everything and I am well aware of this however brands are constantly asking for the statistics across social media. Over the past two months, I’ve seen more engagement whether that be likes or followers increase a lot more rapidly than I have done over the last six months of 2017. The only thing I can knuckle it down to was the amount of time that I put into engaging with other accounts. I try to spend about 30 minutes every morning, afternoon and evening liking, commenting and replying to stories on those accounts that I enjoy seeing content from. I’ve even started commenting on images that appear in my favourite hashtags.
I’ve really started to use my stories feature a lot more especially on days when I haven’t got much content to use. I share all my new posts on the stories, any hauls usually go on there and I usually turn to stories for a general chat too. I don’t have many watchers however when you use hashtags and tag brands, this can sometimes bring some extra engagement too which is always a bonus.
I have always been the one who has suffered with body confidence. It affected me so much but that is a story for a different day! There was time where I hated posting ‘selfies’ or ‘outfit of the day’ type images but this image has gave me the confidence to step up my ootd game. At the start of the year, I wouldn’t have even dreamt of posting this photo because I think I look fat and I didn’t actually have any makeup on at all. However, I did and it’s one of my most liked photos of the year so far. If your nervous about posting a certain type of image, just do it! Step out of your comfort zone and you may get a little surprise just like me. Not only has the engagement made me super happy but it’s also boosted my body confidence even if it is just a little bit.
I used to love the comment pods that people create however I found that it affected my relationship with Instagram more than my engagement. I was apart of three comment pods at one point and it was tiring catching up with everyone’s images and leaving comments that wasn’t just “this is great” and “lovely image”. After I finally managed to catch up, I didn’t want to explore my feed or watch many people’s stories so do you know what I did? I left the comment pods behind and since then I have fell in love with Instagram all over again. My comments have been more genuine which I much prefer rather than feeling forced because I am in a comment group.
Finally, keep your Instagram game real. I’m such a nosy person. I want to see what your eating, I want to know about your latest post, share your outfit or favourite makeup/skincare product. Do tell me if I’m wrong but I think bloggers and influencers love to stalk their favourite topics and Instagram is the best place to do this. I don’t want to see your perfect flat lays 24/7 because it’s not real! Similarly to my blog, I like keeping my grid relatable hence why I don’t have a white background in every image or a brightly coloured account because there will be days where I can’t get my photos looking as good as others. I’ve stripped my Insta game back to basics. I post when I want, what I want. If you see 3 images from in one day, it’s because I wanted to post 3 god-damn photos!
What do you guys think about Instagram at the moment? How are you finding it? Who’s with me on beating the algorithm? Please tell me your tips and tricks!
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